Ops autopilot for your Play & App Store apps

Go be somewhere else.

I’m Nalya. You built your app - I’ll run its ops.
You just approve, from wherever you are.

Start free

While you’re out - this is me, working.

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Everything Nalya's watching, at a glance.
PPhoto Editor Pro
Suggestion12m ago
4 reviews have replies ready

I drafted thoughtful responses — each in the reviewer’s language. Want to take a look?

Always let Nalya handle review replies
Snapshot
Reviews (7d)
38
Avg rating
4.6 ★
Replies posted
142
Pending
4
Recent
Posted a reply to María González (es-ES)Jul 16
Approved 3 drafted repliesJul 16
Published the approved en-US listing updateJul 15
PPhoto Editor Procom.photoedit.pro
Afternoon — a few things could use your glance.

I drafted what I can for Photo Editor Pro. 4 items are ready for your confirmation.

4.638 reviews · 7d
4 replies are ready to send

I drafted them — a quick read and they go out.

“Onboarding: video intro vs. tips” has a winner

video_intro is winning by +12.4%, and the result’s significant — the data’s in. Ship it to lock it in.

4
Reviews
38 reviews · 7d
1
Issues
1 open issue
Releases
Production 20% 5.2.0 rolling out
Revenue
128 Purchases
3
ASO
3 ideas to review
Flags
2 on · 3 total
Experiments
1 running · 1 total video_intro winning
Nalya’s been busy
Replied to María González's 5★ review (es-ES)2h
Approved 3 drafted replies5h
Drafted a reply to Jonas K.'s 2★ review (de-DE)7h
More activity

One loop, running while you’re away

I watch, I propose, I act, I learn - then around again. Every turn of the loop makes your app a little healthier.

1
Observe
I watch reviews, vitals, revenue and store data around the clock.
2
Suggest
I draft the next small action and explain why.
3
Act
With a tap, or on my own once trusted.
4
Measure
I track the result and fold it back into what I learn.

I don’t wait for you to notice

I watch every review, rating and vital around the clock. The moment a release starts hurting your numbers, I raise it - gently - with the cause, the evidence, and a fix ready to ship. No dashboards to check, no alarms at 2am. Just the next small action, waiting for your approval.

What a heads-up looks like · example
Worth a look · rating dippingHeads up

Since v5.2 hit 25% rollout, 1★ reviews mentioning “forced to sign in” jumped 7× - your rating slid 4.6 → 4.2 in six days. Here’s what I’d do:

Draft replies to the 218 reviewersReset sign-in expectations in the listingWatch the rollout and flag the next dip

What I handle

Reviews

Your rating goes up.

Every review gets a reply — drafted in the reviewer's own language and matched to their tone, ready for you to approve in a tap. No backlog to triage, no clumsy machine translation, no review left sitting ignored.

Answered reviews lift your rating and turn a frustrated one-star into someone who feels heard. I watch the inbox around the clock, and once you trust the drafts, I can post them on my own.

Did you know?
A reply can turn a 1★ around

Google Play and the App Store notify the reviewer when you reply — a prompt, specific answer often earns a revised rating.

Issues

The worst crashes get fixed first.

Crashes and ANRs flow in from three directions — Google Play vitals, your PostHog error tracking, and crash reports from the Nalya SDK inside your app, whether it lives on Google Play or the App Store — and land in one list, grouped and ranked by how many users each one hurts.

I triage every issue that matters: what actually broke in plain language, how severe it is, and the first thing to try. When something new crashes or a fixed one comes back, you hear about it before your rating does.

Did you know?
Vitals move your ranking

App stores fold crash and freeze rates into how your app ranks — a stability slump quietly buries you in search.

Releases

You always know where every rollout stands.

Every channel and every version sit in one place — internal, alpha, beta, production — each with its live status and staged-rollout percentage, without spelunking through Play Console or App Store Connect.

I watch your releases around the clock and notify you the moment a rollout's status changes — a version goes live, a percentage moves, a rollout halts — so nothing ships or stalls without you knowing.

Did you know?
Staged rollout

Google Play and the App Store can ship a new version to a slice of users first — watch it, then widen or halt.

Flags

Turn a bad feature off in seconds.

Feature flags let you turn a feature on for a slice of users - a beta cohort, 25%, everyone - without shipping a new build or waiting on store review. Connect your PostHog project and your flags live right in the console, next to the crashes and reviews they affect.

Flip, ramp, or kill a flag from the same place you watch its consequences. A rollout that spikes crashes is one toggle away from off - no emergency release, no review queue, no waiting.

Did you know?
Deploying isn’t releasing

Ship the code switched off, turn it on for 5%, and roll back in seconds — no emergency store review.

Experiments

You only ship what's proven to work.

Run experiments through your connected PostHog project - variants, exposure, and significance handled for you. Start a test from the console, and watch the result arrive with a probability, not a hunch.

I keep an eye on every running experiment and tell you when one has a real winner - or when it’s been flat long enough to stop. Shipping the winning variant is one click, through the same approval loop as everything else.

Did you know?
Most “obvious” wins aren’t

At major tech companies, roughly a third of tested ideas help, a third do nothing — and a third make things worse.

ASO

Your app ranks higher in search results.

I study how your listing ranks and converts, then draft sharper titles and descriptions — tuned per locale — to capture more search traffic and turn more browsers into installs.

Each suggestion comes with the reasoning and the keywords behind it, and you choose whether to test it against your current copy. Small, measured changes to your listing compound into steady organic growth.

Did you know?
ASO — App Store Optimization

Tuning your store listing so more people find your app in search — and more of them install it.

Revenue

You see what makes people pay.

For every purchase I reconstruct the path that led to it — the screens, the friction, the moment someone decided to pay — by tying the sale back to the buyer's real activity in your app.

Understanding why people buy, and where others hesitate, shows you what's actually driving revenue. I surface the story behind each sale so your decisions rest on evidence instead of a number ticking up.

Did you know?
Stores show the sale, not the reason

A purchase report tells you what sold — not the screens and friction that led someone to pay.

Autonomy

Supervised first. Autonomous when you’re ready.

Nobody hands their store account to a robot on day one. Every module starts supervised - I draft, you approve. After enough clean approvals, you flip it to auto. Per module. Reversible. Always logged.

What graduation looks like · example
Review repliesFULL AUTO
Graduated after 15/15 approvals without edits · 142 replies posted
ASO listing changesFULL AUTO
Graduated · 12 listing updates published · every change still logged
Monetization suggestionsSUPERVISED
9/15 approvals without edits · graduation available in ~2 weeks

Your app. Your data. Your keys.

I ask for the least I can, keep every account walled off, and let you pull the plug anytime. No fine print here that the Privacy Policy contradicts.

You hold the keys

Google Play and App Store access are keys you create and scope yourself — and can revoke anytime.

Walled off, encrypted

Each account’s data is isolated by row-level access — encrypted in transit and at rest by our infrastructure.

The AI sees only what it drafts

Just the text for a reply or listing goes to Anthropickept out of their training.

Nothing goes live without you

I draft, you approve. Automation is opt-in per module, and every action is logged.

No selling. No ads

Your data stays out of any sale or ad network. The SDK adds opaque purchase events only — no ad IDs or fingerprints.

Nalya is in early access, and no system is ever perfectly secure — but this is honestly how I handle your data today. Read the full Privacy Policy and Terms.

Drive me from your editor

I speak MCP. Plug me into the agent you already live in - and run your whole growth loop from there.

Claude CodeCursorWindsurfZedCopilotVS CodeChatGPTGemini CLIClineWarpRaycast…and any MCP-capable agent
nalya · Reviews
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Start free

Flat, predictable pricing - a base plan plus a fixed fee per extra app, not per install. Seeing what I find and approving my drafts is free; you pay when you want me on autopilot, across more apps.

Open beta

Introductory pricing - start at the intro rate for your first 3 months, then it moves to the standard rate.

Start
$0no card
1 app

Free. I draft, you approve.

  • The core modules
  • The full approval loop
  • Limited actions
  • MCP included
Start free →
Grow
$39$49/month
Introductory rate · standard after 3 months
1 app included, up to 3 · +$29/mo per extra app

Plenty of actions. Autonomy.

  • Everything in Start
  • Plenty of actions
  • Full autonomy
  • Crashes & issues triage
Start at the intro rate →
Earn
$99$159/month
Introductory rate · standard after 3 months
4 apps included · +$29/mo per extra app

Your whole portfolio.

  • Everything in Grow
  • Unlimited actions
  • Feature flags
  • Experiments
Start at the intro rate →

An app is one platform - Android and iOS count separately.

Let’s get your app growing.

My name means “she who attains.” Connect your app and I’ll start earning it - you’ll see the first drafts the same day.